B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- online shopping penetration for US consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fit Small Business
Primary
Tier C
https://packerlandwebsites.com/websites/missing-out-on-easy-sales-benefits-of-e-commerce/ ↗
Source Article
Missing Out on Easy Sales? Benefits of E-commerce | Packerland Website
By Miranda Schlise-Gomez, Web Developer, Packerland Websites
Gone are the days when people walked into a brick-and-mortar store looking for their favorite type of sneakers, fishing gear, or sporting goods. According to Fit Small Business statistics, 80% of U.S. consumers shopped online. Folks are sh…
Original Research
Fit Small Business
· Original study ↗
Methodology
Cited from Fit Small Business statistics; original methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 80% | |
| 2025 (current) | 69% | -13.8% |
Segmentation
Industryecommerce
Company Sizesmb
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
US consumers: 80% online shopping penetration. Source: Fit Small Business (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-consumers-shopped-online-80pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-consumers-shopped-online-80pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- online shopping penetration for US consumers<br><small>Source: Fit Small Business (2025) · <a href="https://lighthousedata.io/data/us-consumers-shopped-online-80pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.