B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- online shopping penetration for polscy internauci (2026)
78% polskich internautów zadeklarowało robienie zakupów w sieci w badaniu Gemius.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gemius
Primary
Tier B
https://www.adtrip.pl/post/skalowanie-meta-ads-w-branzy-fashion-a-wplyw-na-roas ↗
Source Article
Skalowanie Meta Ads w branży fashion a wpływ na ROAS. | Adtrip Blog - Adtrip
Spis treści
W branży modowej zwiększanie budżetów reklamowych wielokrotnie oznacza drastyczny spadek rentowności. Właściciele sklepów internetowych i managerowie marketingu w Polsce doskonale znają ten scenariusz - kiedy pompujesz kolejne tysiące złotych w kampanie meta ads, twój wskaźnik ROAS zaczy…
Original Research
Gemius
· Original study ↗
Methodology
Gemius survey cited in blog article; no year given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
polscy internauci: 78% online shopping penetration. Source: Gemius (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gemius-78-proc-internautow-zakupy
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<blockquote cite="https://lighthousedata.io/data/gemius-78-proc-internautow-zakupy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- online shopping penetration for polscy internauci<br><small>Source: Gemius (2026) · <a href="https://lighthousedata.io/data/gemius-78-proc-internautow-zakupy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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