B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- mobile ad response rate for UK mobile users aged 16-24 (2007-05)
13% of UK mobile phone users aged 16-24 have responded to or clicked on a mobile advert.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2007-05
Entity
Sample Size
1,400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MoMac
Primary
Tier A
https://mobilemarketinginthenews.blogspot.com/2007/07/advertising-formats-as-key-to-audience.html ↗
Source Article
Advertising Formats as the Key to Audience Response
MoMac's research, conducted by independent research agency Tickbox, clearly emphasises the need for mobile advertising to match specific audience requirements. Results from different demographics indicate that responsiveness to different kinds of advertising changes according to
age and gender, givi…
Original Research
MoMac
· Original study ↗
Methodology
Mobile Advertising Attitudes Report, survey of 1,400 UK mobile phone users conducted by Tickbox in May 2007
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK mobile users aged 16-24: 13% mobile ad response rate. Source: MoMac (2007-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-16-24-mobile-ad-response-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-16-24-mobile-ad-response-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- mobile ad response rate for UK mobile users aged 16-24<br><small>Source: MoMac (2007-05) · <a href="https://lighthousedata.io/data/uk-16-24-mobile-ad-response-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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