B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
1%
1% -- mobile ad response rate for college students (Ball State University) (2005-02)
1 percent of all surveyed students responded to any mobile ad offers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2005-02
Entity
Sample Size
1,171
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ball State University Center for Media Design
Primary
Tier A
http://www.textually.org/textually/archives/2005/04/007771.htm ↗
Source Article
College students space out cellphone ads
Original Research
Ball State University Center for Media Design
· Original study ↗
Methodology
Survey of 1,171 Ball State University students conducted in February 2005
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
college students (Ball State University): 1% mobile ad response rate. Source: Ball State University Center for Media Design (2005-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/students-mobile-ad-response-rate
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<blockquote cite="https://lighthousedata.io/data/students-mobile-ad-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- mobile ad response rate for college students (Ball State University)<br><small>Source: Ball State University Center for Media Design (2005-02) · <a href="https://lighthousedata.io/data/students-mobile-ad-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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