B
Evidence Grade B
Graded
under review
Safe to Cite
Current
44%
44% -- mobile ad response rate for Parents of Children 6–9 (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
AudienceSCAN
Primary
Tier A
https://salesfuel.com/millennials-kids-eat-differently-childless-gen-y-couples/ ↗
Source Article
Millennials with Kids Eat Differently than Childless Gen Y Couples
Millennials are growing up and having kids and while some of their generational attitudes remain intact, their lifestyle as parents often change the how, what, and why behind their consumption choices.
Breakfast is a meal occasion where being a Millennial parent necessitates convenience over satiati…
Original Research
AudienceSCAN
· Original study ↗
Methodology
AudienceSCAN survey results
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Parents of Children 6–9: 44% mobile ad response rate. Source: AudienceSCAN (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-parents-mobile-ad-response-rate
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<blockquote cite="https://lighthousedata.io/data/millennial-parents-mobile-ad-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- mobile ad response rate for Parents of Children 6–9<br><small>Source: AudienceSCAN (2026) · <a href="https://lighthousedata.io/data/millennial-parents-mobile-ad-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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