B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- mobile ad response rate for US mobile data subscribers who saw an ad (Q4 2007)
51% of U.S. mobile data subscribers who saw a mobile ad responded to it by sending a text message, clicking on it, or calling a specific number.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
Q4 2007
Entity
Sample Size
22,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen Mobile
Primary
Tier A
http://www.mmaglobal.com/node/2295 ↗
Source Article
Nielsen: Improved Recall, Comfort With Mobile Ads
Original Research
Nielsen Mobile
· Original study ↗
Methodology
Responded via text message, click, or calling a number
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US mobile data subscribers who saw an ad: 51% mobile ad response rate. Source: Nielsen Mobile (Q4 2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-viewers-responded-2007
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-viewers-responded-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- mobile ad response rate for US mobile data subscribers who saw an ad<br><small>Source: Nielsen Mobile (Q4 2007) · <a href="https://lighthousedata.io/data/mobile-ad-viewers-responded-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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