B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- mobile ad response rate for Orange Shots (2010)
Orange reported response rates between 21% and 39% for its Orange Shots mobile advertising service during testing.
- Depends on the service being advertised
- Part of a range between 21% and 39%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Orange
Primary
Tier C
http://huguesrey.wordpress.com/2010/01/26/orange-puts-blyk-to-good-use-with-mobile-brand-advertising… ↗
Source Article
Orange puts Blyk to good use with mobile brand advertising offering (Source: GoMo News)
Original Research
Orange
· Original study ↗
Methodology
Range 21-39% depending on service advertised; midpoint reported. Orange trials since September 2009.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Orange Shots: 21% mobile ad response rate. Source: Orange (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orange-shots-response-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/orange-shots-response-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- mobile ad response rate for Orange Shots<br><small>Source: Orange (2010) · <a href="https://lighthousedata.io/data/orange-shots-response-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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