B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
56.7%
56.7% -- email open rate for Travel Agencies & Services industry (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56.7%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Email Metrics Benchmark Study
Primary
Tier B
https://email.uplers.com/blog/travel-email-marketing-automation/ ↗
Source Article
Dive Deep in the World of Travel Email Marketing Automation
As David Newman says, “Email has an ability many channels don’t: creating valuable, personal touches – at scale”. And when it comes to Travel Agencies & Services industry, according to Email Metrics Benchmark Study it receives 56.7% email open rate, highest amongst other 17 industries included in th…
Also cited by
statista.com
https://www.statista.com/
2026-08-18
Original Research
Email Metrics Benchmark Study
· Original study ↗
Methodology
Email Metrics Benchmark Study
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel Agencies & Services industry: 56.7% email open rate. Source: Email Metrics Benchmark Study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/travel-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56.7%</strong> -- email open rate for Travel Agencies & Services industry<br><small>Source: Email Metrics Benchmark Study (2025) · <a href="https://lighthousedata.io/data/travel-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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