C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
80%
80% -- email open rate for Transactional Emails (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
artegic
Primary
Tier C
https://www.artegic.com/de/blog/das-marketing-potenzial-von-transaktionsmails-nutzen/?pk_campaign=bl… ↗
Source Article
Das Potenzial von Transaktionsmails im Marketing nutzen
Ein signifikanter Teil des täglichen E-Mail Verkehrs besteht aus Transaktionsmails. Diese genießen eine hohe Aufmerksamkeit beim Empfänger und sind daher auch für die werbliche Kommunikation interessant – beispielsweise für Cross- und Up-Selling Angebote. Lesen Sie hier, welches Potenzial Transaktio…
Also cited by
templatesforemails.com
https://www.templatesforemails.com/templates/transactional-templates/
2026-08-26
2026-08-12
Original Research
artegic
· Original study ↗
Methodology
Based on studies and cases from the United States.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Transactional Emails: 80% email open rate. Source: artegic (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transactional-email-open-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/transactional-email-open-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- email open rate for Transactional Emails<br><small>Source: artegic (2022) · <a href="https://lighthousedata.io/data/transactional-email-open-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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