B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- positive roi rate for Small Businesses Using Tiktok Ads (2023)
78% of small businesses running ads on TikTok report realizing a positive ROI.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Capterra
Primary
Tier B
https://www.capterra.com/reports/tiktok-marketing-survey/ ↗
Source Article
78% of Small Businesses Say TikTok Ads Drive Profits—Majority Within 6 Months
78% of Small Businesses Say TikTok Ads Drive Profits—Majority Within 6 Months
More than half of small retailers and restaurants that use TikTok say it’s extremely valuable to their overall marketing performance, according to Capterra research
As TikTok rises in popularity among consumers, there’s go…
Original Research
Capterra
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
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Small Businesses Using Tiktok Ads: 78% positive roi rate. Source: Capterra (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok_ads_profit_small_businesses
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<blockquote cite="https://lighthousedata.io/data/tiktok_ads_profit_small_businesses" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- positive roi rate for Small Businesses Using Tiktok Ads<br><small>Source: Capterra (2023) · <a href="https://lighthousedata.io/data/tiktok_ads_profit_small_businesses" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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