B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
62%
62% -- positive roi rate for marketers reporting positive ROI from paid social channels (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
62%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
150
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Sagefrog
Primary
Tier A
https://yougov.com/articles/32626-linkedin-most-used-social-media-channel-86-b2b-mar ↗
Source Article
LinkedIn is the most used social media channel for 86% of B2B marketers
Sagefrog surveyed 150 B2B marketers across the technology, professional services and manufacturing industries to discover their most used social networks.
The study found that LinkedIn is the most used social media platform by 86% B2B marketers. LinkedIn was also found to be the top ranking platform…
Original Research
Sagefrog
· Original study ↗
Methodology
Sagefrog surveyed 150 B2B marketers across the technology, professional services and manufacturing industries.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
marketers reporting positive ROI from paid social channels: 62% positive roi rate. Source: Sagefrog (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-roi-paid-social-channels
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<blockquote cite="https://lighthousedata.io/data/positive-roi-paid-social-channels" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>62%</strong> -- positive roi rate for marketers reporting positive ROI from paid social channels<br><small>Source: Sagefrog (2023) · <a href="https://lighthousedata.io/data/positive-roi-paid-social-channels" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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