B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- positive roi rate for Small Retail And Restaurant Brands (2023)
78% of surveyed retail and restaurant brands reported realizing a positive ROI on their TikTok ads.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
70
Methodology
45
Freshness
95
Sources (4)
Capterra
Primary
Tier B
https://www.modernretail.co/marketing/your-dollar-goes-a-little-bit-further-smaller-brands-are-findi… ↗
Source Article
'Your dollar goes a little bit further': Smaller brands are finding TikTok to be a more profitable advertising channel
Also cited by
amraandelma.com
https://www.amraandelma.com/
2026-08-15
corporatefinanceinstitute.com
https://corporatefinanceinstitute.com/
2026-08-15
blog.hootsuite.com
https://blog.hootsuite.com/
2026-08-15
Original Research
Capterra
· Original study ↗
Methodology
Survey by Capterra, a division of Gartner
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small Retail And Restaurant Brands: 78% positive roi rate. Source: Capterra (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok_rooi_small_retail_restaurants
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok_rooi_small_retail_restaurants" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- positive roi rate for Small Retail And Restaurant Brands<br><small>Source: Capterra (2023) · <a href="https://lighthousedata.io/data/tiktok_rooi_small_retail_restaurants" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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