B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- positive roi rate for Companies With Structured Loyalty Program (2025)
According to Antavo's Global Customer Loyalty Report 2025, 83% of companies with structured loyalty programs achieved a positive ROI.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025
Entity
Geography
BR
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Source
Antavo
Primary
Tier B
https://empreender.com.br/estrategias-de-loyalty-para-lojas-virtuais/ ↗
Source Article
Estratégias de loyalty que realmente funcionam: como transformar clientes em compradores recorrentes
Estratégias de loyalty são essenciais para qualquer loja virtual que deseja crescer com estabilidade e menor custo.
Em vez de gastar cada vez mais para atrair novos compradores, fidelizar quem já comprou se tornou a forma mais inteligente de manter um negócio saudável — e sustentável.
Segundo o Glob…
Original Research
Antavo
· Original study ↗
Segmentation
IndustryRetail
RegionBR
Cite this stat
Plain Text
Companies With Structured Loyalty Program: 83% positive roi rate. Source: Antavo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-customer-loyalty-report-2025-antavo
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<blockquote cite="https://lighthousedata.io/data/global-customer-loyalty-report-2025-antavo" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- positive roi rate for Companies With Structured Loyalty Program<br><small>Source: Antavo (2025) · <a href="https://lighthousedata.io/data/global-customer-loyalty-report-2025-antavo" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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