B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
20%
20% -- email open rate for text-based emails (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
BabelQuest
Primary
Tier A
https://www.babelquest.co.uk/blog/three-sale-way-to-adopt-video-across-your-entire-sales-process ↗
Source Article
A Sales Enablement Tactic for Adopting Video Across Your Sales Process
Ever found yourself writing and rewriting the same email over and over again?
To get around this at BabelQuest, we use a video-first approach, leveraging a very specific sales enablement tactic to enhance our sales outreach and make the whole process that much easier.
Let’s face it, the moment a pro…
Original Research
BabelQuest
· Original study ↗
Methodology
BabelQuest internal data
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
text-based emails: 20% email open rate. Source: BabelQuest (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/text-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/text-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- email open rate for text-based emails<br><small>Source: BabelQuest (2023) · <a href="https://lighthousedata.io/data/text-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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