B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
40%
40% -- digital marketing budget share for digital marketing budgets (sustainability keywords) (2026)
40% of digital marketing budgets are allocated to 'sustainability' keywords.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rebusadvertising.com
Primary
Tier C
https://rebusadvertising.com/blogs/societal-marketing-concepts/ ↗
Source Article
Societal Marketing Concepts: Profit with a Purpose in 2026
Societal Marketing Concepts: Profit with a Purpose in 2026
You're probably sitting on a marketing decision that makes your stomach tighten a little.
Maybe you run a law firm and the easiest leads come from fear-heavy ads that practically scream worst-case scenario. Maybe you run a clinic and know se…
Original Research
rebusadvertising.com
· Original study ↗
Methodology
Emerging data from last 12 months per cited presentation source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
digital marketing budgets (sustainability keywords): 40% digital marketing budget share. Source: rebusadvertising.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-keyword-budget-allocation-2026
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<blockquote cite="https://lighthousedata.io/data/sustainability-keyword-budget-allocation-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- digital marketing budget share for digital marketing budgets (sustainability keywords)<br><small>Source: rebusadvertising.com (2026) · <a href="https://lighthousedata.io/data/sustainability-keyword-budget-allocation-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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