B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
63%
63% -- digital marketing budget share for CMO marketing budgets (2024)
63% of marketing budgets go to digital channels vs offline according to the Gartner CMO Spend Survey 2024.
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Lighthouse Research Team
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Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://vezert.com/blog/what-is-digital-marketing-guide ↗
Source Article
What Is Digital Marketing? Growth Guide | Vezert | Vezert
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Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner CMO Spend Survey 2024; share of marketing budgets allocated to digital channels vs offline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
CMO marketing budgets: 63% digital marketing budget share. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketing-budgets-digital-channels-gartner-2024
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<blockquote cite="https://lighthousedata.io/data/marketing-budgets-digital-channels-gartner-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- digital marketing budget share for CMO marketing budgets<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/marketing-budgets-digital-channels-gartner-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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