B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- digital marketing budget share for overall marketing budgets (2024)
72% of overall marketing budgets are allocated to digital marketing channels.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
thetechdiary.com
Primary
Tier C
https://www.thetechdiary.com/common-mistakes-in-online-marketing/ ↗
Source Article
12 Common Mistakes in Online Marketing and How to Avoid Them - The Tech Diary
As a business owner, you (hopefully) understand the importance of digital marketing to your overall success, right? After all, currently, 72% of overall marketing budgets get put toward digital marketing channels. This means investing your efforts in online platforms is critical to success.
You’ve p…
Original Research
thetechdiary.com
· Original study ↗
Methodology
Secondary claim in a listicle; original source not cited
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
overall marketing budgets: 72% digital marketing budget share. Source: thetechdiary.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-share-of-marketing-budgets
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<blockquote cite="https://lighthousedata.io/data/digital-share-of-marketing-budgets" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- digital marketing budget share for overall marketing budgets<br><small>Source: thetechdiary.com (2024) · <a href="https://lighthousedata.io/data/digital-share-of-marketing-budgets" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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