B Evidence Grade B Graded under review Safe to Cite Current

50%

50% -- digital marketing budget share for US small business marketing budgets (2026)

Name: Digital Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-07

2026 · U.S. Small Business Administration

Cite this stat Share How we verify

Attribution: U.S. Small Business Administration View source

Lighthouse Research Team

Last verified: 2026-09-07 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2026

Entity

US small business marketing budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

U.S. Small Business Administration Primary Tier C

https://audiologyplus.com/the-benefits-of-ppc-optimizing-and-monetizing-ppc-ads/ ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

The Benefits of PPC - Optimizing and Monetizing PPC Ads

Original Research

U.S. Small Business Administration · Original study ↗

Methodology

SBA recommendation cited by the article: 50% of the total marketing budget (itself 7-8% of gross revenue) should go to digital marketing. No original SBA publication date given, so collection year (2026) used as vintage.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

US small business marketing budgets: 50% digital marketing budget share. Source: U.S. Small Business Administration (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sba-digital-marketing-budget-share

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sba-digital-marketing-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- digital marketing budget share for US small business marketing budgets<br><small>Source: U.S. Small Business Administration (2026) · <a href="https://lighthousedata.io/data/sba-digital-marketing-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →