B Evidence Grade B Graded under review Safe to Cite Current

57.1%

57.1% -- digital marketing budget share for US marketing budgets (2026)

Name: Digital Marketing Budget Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-16

2026 · CMO Survey

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Attribution: CMO Survey View source

Lighthouse Research Team

Last verified: 2026-07-16 · How we verify data →

Source verified Evidence graded

Value

57.1%

Unit

Percentage

Data Vintage

2026

Entity

US marketing budgets

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

CMO Survey Primary Tier A

https://africanmarketingconfederation.org/marketer-attitudes/ ↗

Confidence: 54/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Marketer Attitudes – African Marketing Confederation

WPP creates a new kind of talent pipeline designed for the AI era Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap. MARKETER ATTITUDES By our News Team | 2022 CMO Survey finds less than half of senior marketers think their compani…

Original Research

CMO Survey · Original study ↗

Methodology

CMO Survey

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

US marketing budgets: 57.1% digital marketing budget share. Source: CMO Survey (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/digital-marketing-budget-share-2026

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<blockquote cite="https://lighthousedata.io/data/digital-marketing-budget-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57.1%</strong> -- digital marketing budget share for US marketing budgets<br><small>Source: CMO Survey (2026) · <a href="https://lighthousedata.io/data/digital-marketing-budget-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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