B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- customer retention rate for businesses that embrace sustainability (2025)
Businesses that embrace sustainability often see a customer retention rate of up to 88%.
- The source specifies 'up to 88%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester Research
Primary
Tier C
https://digitviral.com/sustainable-marketing-how-smbs-can-embrace-eco-friendly-digital-campaigns-in-… ↗
Source Article
Sustainable Marketing: How SMBs Can Embrace Eco-Friendly Digital Campaigns in 2025 - Digitviral
Sustainable Marketing: How SMBs Can Embrace Eco-Friendly Digital Campaigns in 2025
In an era where sustainability is more than just a buzzword, businesses are finding ways to align their marketing strategies with eco-conscious values. For small and medium-sized businesses (SMBs), adopting sustainabl…
Original Research
Forrester Research
· Original study ↗
Methodology
Cited from Forrester Research; methodology not stated in source
Methodology documented
Segmentation
IndustryRetail
Company SizeSMB
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
businesses that embrace sustainability: 88% customer retention rate. Source: Forrester Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sustainability-customer-retention-88
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<blockquote cite="https://lighthousedata.io/data/sustainability-customer-retention-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- customer retention rate for businesses that embrace sustainability<br><small>Source: Forrester Research (2025) · <a href="https://lighthousedata.io/data/sustainability-customer-retention-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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