B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- customer retention rate for Subscription Services ecommerce (2026)
Subscription Services ecommerce brands have an average customer retention rate of 60-70%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ecommerce Boost
Primary
Tier C
https://ecommerceboost.io/uncategorized/what-is-customer-retention-rate/ ↗
Source Article
What Is Customer Retention Rate and How to Skyrocket It
Let’s cut to the chase: customer retention rate (CRR) is the percentage of existing customers who stick with your brand over a specific period. It's a direct measure of customer loyalty, showing you exactly how well you're keeping the customers you worked so hard to acquire.
Your Quick Guide to Cust…
Original Research
Ecommerce Boost
· Original study ↗
Methodology
Range 60-70%; midpoint used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Subscription Services ecommerce: 60% customer retention rate. Source: Ecommerce Boost (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/subscription-retention-benchmark-2026
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<blockquote cite="https://lighthousedata.io/data/subscription-retention-benchmark-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- customer retention rate for Subscription Services ecommerce<br><small>Source: Ecommerce Boost (2026) · <a href="https://lighthousedata.io/data/subscription-retention-benchmark-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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