B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32.5%
32.5% -- channel adoption rate for Google Ads among residential builders (2026)
Google Ads has an adoption rate of 32.5 percent among residential builders.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32.5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of Professional Builders
Primary
Tier A
https://blog.associationofprofessionalbuilders.com/how-much-should-you-spend-on-advertising-your-bui… ↗
Source Article
How Much Should You Spend On Advertising Your Building Company?
A residential building company should spend a minimum of 1 to 3 percent of revenue on marketing and advertising, with the highest-performing companies investing 4 percent or more. According to the State of Residential Construction Industry (SORCI) Report 2026, builders investing 4 percent or more ac…
Original Research
Association of Professional Builders
· Original study ↗
Methodology
SORCI Report 2026 industry survey data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads among residential builders: 32.5% channel adoption rate. Source: Association of Professional Builders (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sorci-google-ads-adoption-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sorci-google-ads-adoption-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32.5%</strong> -- channel adoption rate for Google Ads among residential builders<br><small>Source: Association of Professional Builders (2026) · <a href="https://lighthousedata.io/data/sorci-google-ads-adoption-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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