B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

65%

65% -- channel adoption rate for B2B marketers (2026)

2026  · HubSpot

65% of B2B marketers actively use LinkedIn as a lead generation channel according to HubSpot's State of Marketing report.

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Attribution: HubSpot View source
Lighthouse Research Team
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Source verified Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
B2B marketers
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://upvote.net/blog/reddit-lead-generation ↗
Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Reddit Lead Generation: Find & Convert Leads
Reddit Lead Generation: How to Find and Convert Leads on Reddit Table of Contents▼ - Why Reddit Is Massively Underused for Lead Generation - How to Find High-Intent Subreddits for Leads - Why Is Comment-Based Lead Gen the Highest-ROI Tactic? - What Post Strategies Generate Reddit Leads? - Combining …
Original Research
HubSpot · Original study ↗

Cited from HubSpot State of Marketing report

Methodology documented
Period Value Change
2026 (current) 48%
2026 (current) 65% +35.4%
Industrymarketing
Plain Text
B2B marketers: 65% channel adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-using-linkedin-leadgen
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-using-linkedin-leadgen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- channel adoption rate for B2B marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/b2b-marketers-using-linkedin-leadgen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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