B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- channel adoption rate for LinkedIn (early-stage B2B startups) (2025)
67% of early-stage B2B startups (<$10M ARR) use LinkedIn as a core GTM channel.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
195
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Topline / Maja Voje
Primary
Tier B
https://topline.beehiiv.com/p/the-gtm-channels-i-m-betting-on-in-2026 ↗
Source Article
The GTM channels I’m betting on in 2026
Ramp’s automated outbound team, one of the earliest AI SDR programs, used to be a closely-kept secret. It got started in 2021 and at its height accounted for 30% of Ramp’s pipeline, which is a phenomenal success considering how quickly Ramp soared to more than a billion in revenue. And Ramp just shu…
Original Research
Topline / Maja Voje
· Original study ↗
Methodology
Survey of B2B GTM leaders; most popular core channel for early-stage startups
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
LinkedIn (early-stage B2B startups): 67% channel adoption rate. Source: Topline / Maja Voje (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/early-stage-linkedin-core-channel-adoption
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<blockquote cite="https://lighthousedata.io/data/early-stage-linkedin-core-channel-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- channel adoption rate for LinkedIn (early-stage B2B startups)<br><small>Source: Topline / Maja Voje (2025) · <a href="https://lighthousedata.io/data/early-stage-linkedin-core-channel-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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