B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
48%
48% -- channel adoption rate for B2B marketers (2026)
48% of B2B marketers actively use Facebook as a lead generation channel according to HubSpot's State of Marketing report.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://upvote.net/blog/reddit-lead-generation ↗
Source Article
Reddit Lead Generation: Find & Convert Leads
Reddit Lead Generation: How to Find and Convert Leads on Reddit
Table of Contents▼
- Why Reddit Is Massively Underused for Lead Generation
- How to Find High-Intent Subreddits for Leads
- Why Is Comment-Based Lead Gen the Highest-ROI Tactic?
- What Post Strategies Generate Reddit Leads?
- Combining …
Original Research
HubSpot
· Original study ↗
Methodology
Cited from HubSpot State of Marketing report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 48% | |
| 2026 (current) | 65% | +35.4% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 48% channel adoption rate. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-using-facebook-leadgen
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-using-facebook-leadgen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- channel adoption rate for B2B marketers<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/b2b-marketers-using-facebook-leadgen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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