B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38%
38% -- positive roi rate for B2C firms (Q3 2013)
38% of B2C firms receive a positive social media ROI.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
Q3 2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Heidi Cohen
Primary
Tier B
http://heidicohen.com/social-media-roi-what-10-percent-of-b2c-firms-do-right/ ↗
Source Article
Social Media ROI: What 10% of B2C Firms Do Right
Original Research
Heidi Cohen
· Original study ↗
Methodology
Based on global research by TCS across North America, Europe, Latin America, and Asia Pacific.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C firms: 38% positive roi rate. Source: Heidi Cohen (Q3 2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social_media_roi_positive_rate
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<blockquote cite="https://lighthousedata.io/data/social_media_roi_positive_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- positive roi rate for B2C firms<br><small>Source: Heidi Cohen (Q3 2013) · <a href="https://lighthousedata.io/data/social_media_roi_positive_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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