B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.08%
0.08% -- social media response rate for social media marketing (2023)
Social media marketing response rate was 0.08% according to the Direct Marketing Association's 2023 Response Rate Report.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.08%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association
Primary
Tier B
https://mosaic.buzz/direct-mail-marketing-best-practices/ ↗
Source Article
Direct Mail Marketing
At MOSAIC, we understand the evolving landscape of marketing strategies. While digital marketing has come to the forefront, direct mail remains a powerful marketing tool for rounding out campaigns, reaching their target audience in a way that digital cannot. Today, it is best practice to integrate d…
Original Research
Direct Marketing Association
· Original study ↗
Methodology
Cited from Direct Marketing Association 2023 Response Rate Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 0.6% | |
| 2023 (current) | 0.08% | -86.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketing: 0.08% social media response rate. Source: Direct Marketing Association (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-response-rate-dma-2023
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<blockquote cite="https://lighthousedata.io/data/social-media-response-rate-dma-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.08%</strong> -- social media response rate for social media marketing<br><small>Source: Direct Marketing Association (2023) · <a href="https://lighthousedata.io/data/social-media-response-rate-dma-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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