B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
9%
9% -- social media response rate for Internet users (2009-01)
About 9% of Internet users respond to online display advertising by turning to social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2009-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iProspect (implied)
Primary
Tier C
https://psycray.com/online-display-advertising/ ↗
Source Article
Why Display Ads and Search Work Better Together
Online display advertising is an important consideration as part of a media mix. Online display advertising provides an exciting array of targeting and messaging opportunities and takes advantage of the fact that people are spending more and more time online.
A key takeaway from a study carried out …
Original Research
iProspect (implied)
· Original study ↗
Methodology
2009 study on display advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Internet users: 9% social media response rate. Source: iProspect (implied) (2009-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-response-display-ads-2009
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<blockquote cite="https://lighthousedata.io/data/social-media-response-display-ads-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- social media response rate for Internet users<br><small>Source: iProspect (implied) (2009-01) · <a href="https://lighthousedata.io/data/social-media-response-display-ads-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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