B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.6%
0.6% -- social media response rate for social media marketing (2021)
The response rate of social media marketing is 0.6%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association (DMA)
Primary
Tier C
https://www.bannerbuzz.ca/blog/keep-the-momentum-going-5-ways-to-connect-with-your-network-this-seas… ↗
Source Article
Keep the Momentum Going: 5 Ways to Connect with your Network This Season
Lead generation is a year-round task, so why should the holiday season bring it to a halt? While many businesses focus on Christmas and New Years for generating leads, you can use the months of November and early December to revamp your business strategies and gain a long-term competitive edge.
Foll…
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
Cross-channel response-rate comparison; figures match DMA Response Rate Report benchmarks, original source not named in article.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 0.6% | |
| 2023 | 0.08% | -86.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
social media marketing: 0.6% social media response rate. Source: Data & Marketing Association (DMA) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-response-rate-0-6
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<blockquote cite="https://lighthousedata.io/data/social-media-response-rate-0-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- social media response rate for social media marketing<br><small>Source: Data & Marketing Association (DMA) (2021) · <a href="https://lighthousedata.io/data/social-media-response-rate-0-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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