B
Evidence Grade B
Graded
under review
Safe to Cite
Current
1%
1% -- social media response rate for Media companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eConsultancy
Primary
Tier C
http://fxgroup.tv/how-engaged-are-you/ ↗
Source Article
FX Design Group
Original Research
eConsultancy
· Original study ↗
Methodology
eConsultancy poll comparing social media response rates across 10 industries; media companies ranked lowest. Figure cited via Lost Remote (@corybe). Original survey date not stated; vintage set to article collection year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media companies: 1% social media response rate. Source: eConsultancy (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/media-companies-social-media-response-rate
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<blockquote cite="https://lighthousedata.io/data/media-companies-social-media-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- social media response rate for Media companies<br><small>Source: eConsultancy (2026) · <a href="https://lighthousedata.io/data/media-companies-social-media-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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