B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
42%
42% -- population penetration rate for global population on social media (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
63
Source
Visual Marketing Australia
Primary
Tier A
https://www.visualmarketing.com.au/crm-with-social-media/ ↗
Source Article
The Significance of Integrating CRM with Social Media
In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company’s success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%!
Cult…
Original Research
Visual Marketing Australia
· Original study ↗
Methodology
Analysis of social media user statistics
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global population on social media: 42% population penetration rate. Source: Visual Marketing Australia (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-population-penetration
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<blockquote cite="https://lighthousedata.io/data/social-media-population-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- population penetration rate for global population on social media<br><small>Source: Visual Marketing Australia (2023) · <a href="https://lighthousedata.io/data/social-media-population-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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