B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60.5%
60.5% -- population penetration rate for US social network users (2018)
In 2018, monthly social network users in the US accounted for 60.5% of the US population.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60.5%
Unit
Percentage
Data Vintage
2018
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Emarketer
Primary
Tier C
https://www.advertisemint.com/people-use-facebook-losing-younger-users/ ↗
Source Article
More People Use Facebook, But It's Losing Younger Users
Original Research
Emarketer
· Original study ↗
Methodology
Emarketer forecast
Methodology documented
Segmentation
Industrycontent_marketing
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
US social network users: 60.5% population penetration rate. Source: Emarketer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-social-network-population-share-2018
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<blockquote cite="https://lighthousedata.io/data/us-social-network-population-share-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60.5%</strong> -- population penetration rate for US social network users<br><small>Source: Emarketer (2018) · <a href="https://lighthousedata.io/data/us-social-network-population-share-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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