B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- population penetration rate for Facebook Australia (2026)
Over 22 million Australians actively use Facebook, representing more than 80% of the population in 2026.
- Stated as more than 80 percent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Social Meteor
Primary
Tier B
https://www.socialmeteor.com.au/subservices/facebook-advertising ↗
Source Article
Facebook Advertising | Social Meteor - Perth, Western Australia
Facebook usage in Australia
Facebook’s value as an advertising platform is backed by reach, frequency, and habitual use.
Australian Facebook usage in 2026 stats:
- Over 22 million Australians actively use Facebook, representing more than 80 percent of the population
- Facebook advertising can reach …
Original Research
Social Meteor
· Original study ↗
Methodology
Agency-published penetration figure; underlying methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook Australia: 80% population penetration rate. Source: Social Meteor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-penetration-australian-population-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/facebook-penetration-australian-population-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- population penetration rate for Facebook Australia<br><small>Source: Social Meteor (2026) · <a href="https://lighthousedata.io/data/facebook-penetration-australian-population-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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