B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
51.3%
51.3% -- population penetration rate for Instagram (Australia) (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51.3%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Movement
Primary
Tier C
https://www.digitalmovement.com.au/social-media-agency-queanbeyan/ ↗
Source Article
Social Media Agency Queanbeyan | Digital Movement
Don’t just scroll through your Facebook and Instagram feeds! You can start leveraging these social media platforms to grow your business by leaps and bounds!
Did you know that 81.6% of Australia’s population are active Facebook users? This makes Facebook the second most popular social media platform…
Original Research
Digital Movement
· Original study ↗
Methodology
Agency blog citing platform audience data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram (Australia): 51.3% population penetration rate. Source: Digital Movement (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australia-instagram-population-penetration
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<blockquote cite="https://lighthousedata.io/data/australia-instagram-population-penetration" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51.3%</strong> -- population penetration rate for Instagram (Australia)<br><small>Source: Digital Movement (2025) · <a href="https://lighthousedata.io/data/australia-instagram-population-penetration" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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