B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
63%
63% -- population penetration rate for Facebook and Instagram users as share of total Australian population (2025)
Facebook and Instagram monthly active users account for roughly 63% to 70% of the total Australian population in 2025.
- Reported as an approximate range from 63% to 70% based on differing estimates from DataReportal (17.2 million) and Social Media News Australia (19 million)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DataReportal / Social Media News Australia
Primary
Tier C
https://theonlineco.net/digital-marketing/ ↗
Source Article
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Original Research
DataReportal / Social Media News Australia
· Original study ↗
Methodology
Source reports a range (63%-70%) derived from the 17.2M-19M user figures; midpoint 66.5% extracted per range-handling rule.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook and Instagram users as share of total Australian population: 63% population penetration rate. Source: DataReportal / Social Media News Australia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-instagram-population-share-au-2025
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<blockquote cite="https://lighthousedata.io/data/facebook-instagram-population-share-au-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- population penetration rate for Facebook and Instagram users as share of total Australian population<br><small>Source: DataReportal / Social Media News Australia (2025) · <a href="https://lighthousedata.io/data/facebook-instagram-population-share-au-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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