B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6.1%
6.1% -- sms click through rate for SMS marketing (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
wildapricot.com
Primary
Tier C
https://www.wildapricot.com/blog/well-read-mom-case-study ↗
Source Article
How Well-Read Mom Achieves Their Mission with Text Messaging - Case Study - WildApricot
About Well-Read Mom
Well-Read Mom takes the work out of running a book club. Founded in 2012 in a small town in Minnesota, Well-Read Mom (WRM) is a nonprofit, woman-centered organization committed to helping busy moms find the time to read good books and build community around them. WRM does all the…
Original Research
wildapricot.com
· Original study ↗
Methodology
Benchmark cited in WildApricot case study as 'research shows'; original study not named or dated.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 (current) | 6.1% | |
| 2025 | 6.1% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
SMS marketing: 6.1% sms click through rate. Source: wildapricot.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sms-marketing-ctr
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<blockquote cite="https://lighthousedata.io/data/sms-marketing-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.1%</strong> -- sms click through rate for SMS marketing<br><small>Source: wildapricot.com (2023) · <a href="https://lighthousedata.io/data/sms-marketing-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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