B
Evidence Grade B
Safe to Cite
Aging
70.19%
70.19% -- cart abandonment rate for online retail orders (2024)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.19%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (4)
Baymard Institute
Primary
Tier A
https://www.shopify.com/au/enterprise/blog/44272899-how-to-reduce-shopping-cart-abandonment-by-optim… ↗
Source Article
How to Reduce Shopping Cart Abandonment (2025) - Shopify Australia
As of 2024, 70.19% of all online retail orders—e.g., shopping carts—had been abandoned instead of purchased. That’s according to data accumulated by independent research firm Baymard Institute.
The pain of shopping cart abandonment affects both small and large ecommerce businesses alike. But it’s on…
Also cited by
Digital Transactions
https://www.digitaltransactions.net/a-lack-of-payment-choices-figures-in-the-rea…
2026-08-02
2026-08-11
Original Research
Baymard Institute
· Original study ↗
Methodology
Data accumulated by independent research firm Baymard Institute.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
online retail orders: 70.19% cart abandonment rate. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopping-cart-abandonment-rate-2024
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<blockquote cite="https://lighthousedata.io/data/shopping-cart-abandonment-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.19%</strong> -- cart abandonment rate for online retail orders<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/shopping-cart-abandonment-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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