B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
40%
40% -- purchase decision influence rate for shoppers (2024)
Up to 40% of buyers change their minds regarding their purchase decision because of something they see, learn, or experience.
- Value is an upper bound ('up to 40 percent')
- Secondary citation of a McKinsey report without specific study year or methodology details
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://www.magnolia-cms.com/blog/how-a-headless-cms-powers-digital-signage-experiences.html ↗
Source Article
- Jul 1, 2024
- --
How a Headless CMS Powers Digital Signage Experiences
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Original Research
McKinsey
· Original study ↗
Methodology
McKinsey report cited via Magnolia blog; 'up to' indicates upper bound
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
shoppers: 40% purchase decision influence rate. Source: McKinsey (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-change-minds-visual-40pct
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<blockquote cite="https://lighthousedata.io/data/shoppers-change-minds-visual-40pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- purchase decision influence rate for shoppers<br><small>Source: McKinsey (2024) · <a href="https://lighthousedata.io/data/shoppers-change-minds-visual-40pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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