B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- purchase decision influence rate for retail shoppers (2025)
75% of shoppers make purchasing decisions influenced by marketing efforts.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unspecified studies cited by Qualprint
Primary
Tier C
https://qualprint.com/blog/ ↗
Source Article
Commercial Printing Blog, Articles & News
Blog – Commercial Printing News, New Printing Technology, and Qualprint Happenings
Qualprint is committed to providing you useful articles and news features about commercial printing, new printing capabilities and technologies and of course Qualprint’s latest news. Please stop back from time to time…
Original Research
Unspecified studies cited by Qualprint
· Original study ↗
Methodology
Blog citing unspecified studies
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
retail shoppers: 75% purchase decision influence rate. Source: Unspecified studies cited by Qualprint (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shoppers-purchase-decisions-marketing-influence
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<blockquote cite="https://lighthousedata.io/data/shoppers-purchase-decisions-marketing-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- purchase decision influence rate for retail shoppers<br><small>Source: Unspecified studies cited by Qualprint (2025) · <a href="https://lighthousedata.io/data/shoppers-purchase-decisions-marketing-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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