B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- purchase decision influence rate for Polish internet users buying medicines and supplements (2025)
30% of internet users are guided by recommendations from influencers and regular users when making decisions about purchasing medicines and dietary supplements.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
kierunekspozywczy.pl
Primary
Tier C
https://www.adtrip.pl/post/ugc-w-reklamie-suplementow-a-wytyczne-uokik-co-wolno-a-czego-nie ↗
Source Article
UGC w reklamie suplementów a wytyczne UOKiK: co wolno, a czego nie | Adtrip Blog - Adtrip
Spis treści
- Dlaczego branża suplementów musi postawić na ugc (i dlaczego to ryzykowne)
- Rynek wart 7 miliardów walczy o zaufanie
- Koniec ery tradycyjnego displaya
- Wideo od twórców sprzedaje lepiej niż studio
- Lekcja za 5 milionów, czyli jak UOKiK definiuje reklamę
- Przypadek Olimp Laboratori…
Original Research
kierunekspozywczy.pl
· Original study ↗
Methodology
Report by kierunekspozywczy.pl
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish internet users buying medicines and supplements: 30% purchase decision influence rate. Source: kierunekspozywczy.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/influencer-recommendation-purchase-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/influencer-recommendation-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- purchase decision influence rate for Polish internet users buying medicines and supplements<br><small>Source: kierunekspozywczy.pl (2025) · <a href="https://lighthousedata.io/data/influencer-recommendation-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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