B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- purchase decision influence rate for YouTube consumers (2025)
67% of consumers reported that YouTube reviews helped them make purchase decisions.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
grizli.hr
Primary
Tier C
https://grizli.hr/kako-koristiti-influencerski-marketing-za-promociju-vaseg-brenda/ ↗
Source Article
Kako koristiti influencerski marketing za promociju vašeg brenda? - Grizli
Influencerski marketing nije samo trend već i moćan alat koji iz godine u godinu donosi sve značajniji rast brandovima. Ključ uspjeha leži u promišljenom odabiru influencera, autentičnom sadržaju i prilično preciznom mjerenju rezultata.
Ovaj oblik oglašavanja postao je jedan od najučinkovitijih nači…
Original Research
grizli.hr
· Original study ↗
Methodology
Consumer survey statistic cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
YouTube consumers: 67% purchase decision influence rate. Source: grizli.hr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/youtube-reviews-purchase-decisions
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<blockquote cite="https://lighthousedata.io/data/youtube-reviews-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- purchase decision influence rate for YouTube consumers<br><small>Source: grizli.hr (2025) · <a href="https://lighthousedata.io/data/youtube-reviews-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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