B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- purchase decision influence rate for cosmetics consumers surveyed by FRAME (2024)
77% of surveyed consumers cited 'not tested on animals' as a contributing factor influencing their decision to purchase cosmetic products.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
400
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FRAME (Fund for the Replacement of Animals in Medical Experiments)
Primary
Tier B
https://www.innacos.com/blog/vegan-cruelty-free-cosmetics ↗
Source Article
The Definitive Guide To Vegan And Cruelty-Free Cosmetics [Beginner Friendly] — Innacos Labs
The Definitive Guide To Vegan And Cruelty-Free Cosmetics [Beginner Friendly]
Hoping to learn more about the benefits of going 100% vegan and cruelty-free for your cosmetics range?
Need some clarity about the FDA regulations around these terms, possible changes to the US cruelty-free laws, and some g…
Original Research
FRAME (Fund for the Replacement of Animals in Medical Experiments)
· Original study ↗
Methodology
Survey of over 400 consumers commissioned by FRAME
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
cosmetics consumers surveyed by FRAME: 77% purchase decision influence rate. Source: FRAME (Fund for the Replacement of Animals in Medical Experiments) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/not-tested-on-animals-purchase-factor
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<blockquote cite="https://lighthousedata.io/data/not-tested-on-animals-purchase-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- purchase decision influence rate for cosmetics consumers surveyed by FRAME<br><small>Source: FRAME (Fund for the Replacement of Animals in Medical Experiments) (2024) · <a href="https://lighthousedata.io/data/not-tested-on-animals-purchase-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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