B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- purchase decision influence rate for Spirits in-store marketing (2025)
81% of spirits purchase decisions are influenced by in-store marketing.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier C
https://merchandeffect.com/newsfeed/the-luxury-paradox ↗
Source Article
The Luxury Paradox - Merch & Effect - The POS Marketing Agency
The Luxury Paradox
The Luxury Paradox
The Luxury Paradox
The Luxury Paradox
When Everything is Exclusive, Nothing Stands Out
When Everything is Exclusive, Nothing Stands Out
When Everything is Exclusive, Nothing Stands Out
When Everything is Exclusive, Nothing Stands Out
Luxury is everywhere. But th…
Original Research
Kantar
· Original study ↗
Methodology
Cited as Kantar research, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Spirits in-store marketing: 81% purchase decision influence rate. Source: Kantar (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/in-store-marketing-spirits-influence
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<blockquote cite="https://lighthousedata.io/data/in-store-marketing-spirits-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- purchase decision influence rate for Spirits in-store marketing<br><small>Source: Kantar (2025) · <a href="https://lighthousedata.io/data/in-store-marketing-spirits-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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