B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
34.5%
34.5% -- click through rate decrease for AI Overviews (Q1 2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34.5%
Unit
Percentage
Data Vintage
Q1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier B
https://ahrefs.com/blog/ai-overviews-ctr/ ↗
Source Article
5 SEO Predictions for 2026
5 SEO Predictions for 2026
Every year, SEOs write prediction posts (like this one). And every year, we don't really predict much of anything, to be honest. And its not that the logic is flawed or the posts are bad, but because we've been predicting incremental changes to a system that's fundamentall…
Original Research
Ahrefs
· Original study ↗
Methodology
According to Ahrefs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Overviews: 34.5% click through rate decrease. Source: Ahrefs (Q1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/seo-predictions-2026-click-through-rate-decrease
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<blockquote cite="https://lighthousedata.io/data/seo-predictions-2026-click-through-rate-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34.5%</strong> -- click through rate decrease for AI Overviews<br><small>Source: Ahrefs (Q1 2025) · <a href="https://lighthousedata.io/data/seo-predictions-2026-click-through-rate-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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