B
Evidence Grade B
Graded
under review
Safe to Cite
Current
58%
58% -- click through rate decrease for Google AI Overviews (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ahrefs
Primary
Tier C
https://slatehq.com/blog/future-of-ai-seo ↗
Source Article
AI & SEO: How AI Is Changing the Future of SEO - Slate
Is someone even considered to be working in SEO if they’ve not had several “AI and SEO” debates over the past two years?
Jokes aside, a lot of the conversation has leaned toward extremes:
- SEO is dead
- Optimizing for AI is the same as SEO
Neither is accurate.
SEO is very much active, and while the…
Original Research
Ahrefs
· Original study ↗
Methodology
Ahrefs study cited by Slate; article body cites 58% while its FAQ cites 34.5% for the same claim
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 34.5% | |
| 2026 (current) | 58% | +68.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews: 58% click through rate decrease. Source: Ahrefs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-ctr-decrease-58
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-ctr-decrease-58" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- click through rate decrease for Google AI Overviews<br><small>Source: Ahrefs (2026) · <a href="https://lighthousedata.io/data/ai-overviews-ctr-decrease-58" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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