B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
29%
29% -- click through rate decrease for marketing headlines with positive superlatives (email subject lines and ad hooks) (2024)
Using positive superlatives in headlines resulted in a 29% decrease in click-through rate numbers.
- Study conducted by CXL and Neil Patel; exact date, methodology details, and sample size not specified in source article.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
29%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
CXL
Primary
Tier C
https://www.b2w.tv/blog/science-behind-why-video-content-works ↗
Source Article
The Science of Video Marketing & What Makes It So Effective (+ Examples)
Written by Animes Nanda
Aug 2, 2024, 4:00:00 AM
We often take video marketing at face value.
Believing it to be the thing that solves all your B2B marketing problems.
While this is true, it’s only the half truth.
To use video marketing the right way requires us to dig a bit deeper.
Which requires ta…
Original Research
CXL
· Original study ↗
Methodology
Analysis of headline superlatives' impact on CTR, cited via CXL in this article. No sample size or study date provided.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing headlines with positive superlatives (email subject lines and ad hooks): 29% click through rate decrease. Source: CXL (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/positive-superlatives-ctr-decrease
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<blockquote cite="https://lighthousedata.io/data/positive-superlatives-ctr-decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29%</strong> -- click through rate decrease for marketing headlines with positive superlatives (email subject lines and ad hooks)<br><small>Source: CXL (2024) · <a href="https://lighthousedata.io/data/positive-superlatives-ctr-decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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