B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
78%
78% -- click through rate decrease for Informational search queries triggering Google AI Overviews (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BrightEdge
Primary
Tier C
https://battlebridge.com/blog/why-ai-overviews-reduce-clicks-58-and-what-brands-should-do-about-it/ ↗
Source Article
How AI Overviews Can Reduce Clicks by Up to 58% and What Brands Should Do About It | BattleBridge
Google's AI Overviews are fundamentally changing how users interact with search results by providing direct answers within the search interface. According to a BrightEdge study, queries that trigger AI Overviews can see an average 58% decrease in clicks to traditional organic results, with some info…
Original Research
BrightEdge
· Original study ↗
Methodology
Secondary citation of a BrightEdge study; refers to the maximum observed click decline for informational queries triggering AI Overviews. Exact study date and methodology not stated in the article. Vintage reflects article publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Informational search queries triggering Google AI Overviews: 78% click through rate decrease. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-overviews-informational-queries-78-decline
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<blockquote cite="https://lighthousedata.io/data/ai-overviews-informational-queries-78-decline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- click through rate decrease for Informational search queries triggering Google AI Overviews<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/ai-overviews-informational-queries-78-decline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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