B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.9%
23.9% -- email open rate for sales emails (2026)
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
23.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
86
Sources (3)
Gartner
Primary
Tier A
https://www.intercom.com/blog/the-5-insights-understood-by-all-great-saas-sales-reps/?hss_channel=tw… ↗
Source Article
The 5 insights understood by all great SaaS sales reps
Great SaaS sales reps can change your entire business.
The best ones are efficient, motivated, effective, and creative in how they operate on a day-to-day basis. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach.
But befo…
Also cited by
2026-07-16
2026-08-17
Original Research
Gartner
· Original study ↗
Methodology
Gartner report
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
sales emails: 23.9% email open rate. Source: Gartner (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-email-open-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-email-open-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.9%</strong> -- email open rate for sales emails<br><small>Source: Gartner (2026) · <a href="https://lighthousedata.io/data/sales-email-open-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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