B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23.2%
23.2% -- email open rate for emails with 'sale' subject (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Phrasee
Primary
Tier B
https://www.benchmarkone.com/blog/9-email-fixes-improve-click-through-rate/ ↗
Source Article
9 Email Fixes That Will Improve Your Click-Through Rate
As any human with an email account knows, the inbox can be overwhelming. There are the emails you act on because you want to and the emails you act on because you have to. As for the remaining hundreds or so? You’ll get to them when you get to them…if at all.
So if you have something to pitch, how d…
Original Research
Phrasee
· Original study ↗
Methodology
Source: Phrasee research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
emails with 'sale' subject: 23.2% email open rate. Source: Phrasee (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sale_subject_open_rate
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<blockquote cite="https://lighthousedata.io/data/sale_subject_open_rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.2%</strong> -- email open rate for emails with 'sale' subject<br><small>Source: Phrasee (2026) · <a href="https://lighthousedata.io/data/sale_subject_open_rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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