B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
38%
38% -- annual churn rate for SaaS subscriptions (Stripe data) (2025)
SaaS annual churn averages 38% based on Churnkey's analysis of subscriptions on Stripe.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Churnkey
Primary
Tier B
https://blog.automatedsalesmachine.com/customer-retention-management/ ↗
Source Article
Customer Retention Management Platform: The Complete Guide to Reducing Churn - The Conversion Feed
Most small businesses hemorrhage revenue through a hole they rarely look at: customer churn. A customer retention management platform is the patch — but most owners don’t know what these tools do, which one fits their business, or how fast the ROI kicks in. You pour money into ads, optimize your fun…
Original Research
Churnkey
· Original study ↗
Methodology
Churnkey analysis of millions of subscriptions on Stripe
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
SaaS subscriptions (Stripe data): 38% annual churn rate. Source: Churnkey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/saas-annual-churn-38pct
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<blockquote cite="https://lighthousedata.io/data/saas-annual-churn-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- annual churn rate for SaaS subscriptions (Stripe data)<br><small>Source: Churnkey (2025) · <a href="https://lighthousedata.io/data/saas-annual-churn-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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